This first part of the course Marketing Management focuses on the central design fields of customer-centric value creation in modern companies. Students are introduced to a business perspective with an analytical-conceptual task focus.
The St.Gallen Management Model
The second part of the course, The St.Gallen Management Model focuses on the question of what challenges arise in the intense examination of different fields of activity and design, taking into account modern division of labor and the rise of subject specialization. We will address the question of how to design effective management practice with the goal of facilitating successful co-evolution of the environment and the organization. Here, students are introduced to a communication-centric perspective on environment, organization and management practice.